Retail · Design concept
Bloom Floristry
A concept for a boutique florist where style is the product. The site needed to feel as considered as the arrangements themselves.
The Challenge
What the business was up against
Flower buyers judge taste instantly. Generic templates make a boutique florist look like a supermarket counter, and complicated order flows lose last-minute gift buyers.
- Industry
- Retail
- Audience
- Customers ordering flowers for gifts, events and weddings
The Homepage
Top to bottom, every section has a job
Hover over the page to scroll through itScroll inside the window to see the whole page · This is a design concept created to show our approach. It is not a live client project.
A boutique storefront feel that reflects the florist’s style and makes ordering effortless.
In the Frame
Real project photography sets the tone of the design. Swipe →
Our Approach
Designed for the phone in their hand
We created an elegant, editorial layout with generous white space, seasonal collections, and a simple enquiry path for events and weddings alongside everyday orders.
Key Design Decisions
What we built in, and why
Editorial layout
Large imagery and restrained typography that let the flowers lead.
Seasonal collections
Easy to refresh, giving regulars a reason to come back.
Separate event enquiries
Weddings and events get their own considered path.
Want a site like this for your business?
Tell us your services and service area, and we’ll show you how we’d design a site built to turn visitors into genuine enquiries.
Start my project