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Trades · Design concept

Coastal Plumbing

A concept for a local plumber where many enquiries are urgent. The site is built to earn trust in seconds and make calling the easiest possible action.

  • Web Design
  • SEO
  • Ads
Coastal Plumbing website design concept
Coastal Plumbing website on desktop, tablet and phone

The Challenge

What the business was up against

When a pipe bursts, nobody reads paragraphs. Visitors scan for three things: do they do this job, do they cover my suburb, and can I call now. Sites that make them hunt lose the job to the next result.

Industry
Trades
Audience
Homeowners with an urgent or planned plumbing job

The Homepage

Top to bottom, every section has a job

Coastal Plumbing hero section close-upCoastal Plumbing services section close-up
Full-length Coastal Plumbing homepage design

Hover over the page to scroll through itScroll inside the window to see the whole page · This is a design concept created to show our approach. It is not a live client project.

A no-nonsense, trustworthy design built for the moment a customer needs a plumber now.

The outcome

In the Frame

Real project photography sets the tone of the design. Swipe →

Trades project photo 1 used in the Coastal Plumbing design
Trades project photo 2 used in the Coastal Plumbing design
Trades project photo 3 used in the Coastal Plumbing design

Our Approach

Designed for the phone in their hand

We led with a clear service list, a visible service-area statement and a click-to-call button fixed to the bottom of every mobile screen. Planned jobs get a short quote form; urgent jobs get the phone.

Coastal Plumbing mobile pages: home, services and contact

Key Design Decisions

What we built in, and why

1

Sticky click-to-call

The phone number is always within thumb’s reach on mobile.

2

Licence and trust signals

Credentials sit beside the call button, where the decision happens.

3

Landing pages for campaigns

Service-specific pages ready to receive paid search traffic.

Want a site like this for your business?

Tell us your services and service area, and we’ll show you how we’d design a site built to turn visitors into genuine enquiries.

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